Hubspot’s 2011 State of Inbound Marketing Report reports “57 percent of companies using blogs as marketing tools have gained customers from blog-generated leads”
In a recent blog post by Echogravity they give you four ways to Retain Blog Readers
In the first way of retaining blog readers the article states;
” Call Readers to Action After satisfying website visitors’ desire for relevant, informative, unique content, it’s your turn to have a piece of the pie. So why not call people to an action that will benefit your company? Ask them to subscribe to an e-newsletter, add your blog to their RSS reader, or fill out a contact form. Remember that it’s a two way street… Producing quality content is only one step in the sales process, you must also hear from your readers. Calls to action are an excellent way to establish where your readers are in the buying process.”
They go on to mention the power of social Media Sharing at echogravity
“we make it easy for our readers to share content through various social networks. How do we do it? At the conclusion of each blog post, we provide a simple call to action “If you enjoyed this article, please consider sharing it!” Following this call to action are three simple social sharing icons for Twitter, Facebook and Delicious. This gives readers an opportunity to share our content with their friends, family, and co-workers. We like to think of social sharing as web 2.0’s WOM (word of mouth) recommendation“
echogravity continues with more tips by talking about experimenting with different content types in the next segment of the article they give the reader tips;
“If you’re a marketer, or small business owner, you know it’s difficult to keep people’s attention for more than a few minutes. And even that can be a stretch at times. In today’s cluttered media landscape, it’s important that your blog excites readers. Think of each blog post like a major motion picture. Imagine watching a movie with static dialogue, no music, no sound effects, and no video. Sounds pretty lame right? Similarly, it’s important to think of each blog post as an entertainment package. Brainstorm ways to entertain site visitors with unique content. Here a few examples:
Design infographics that educate, or entertain viewers. Newspapers like the Wall Street Journal have differentiated themselves by producing unique infographics
Create topical YouTube videos discussing industry developments. Keep videos short and sweet, ranging from one to four minutes in length.
Interview your company’s CEO, or CMO about hot button marketing issues, and turn them into brief podcasts.
Simple, varied pieces of content like this are consumed easily by your target audience. That’s exactly what you want. Also, creating YouTube videos, producing podcasts and designing infographics doesn’t have to be expensive. Just remember to keep it simple, and have realistic expectations”
Echogravity group of skilled marketers that do the heavy lifting at the top of the funnel so you can focus on closing in the bottom. Think of them as your outsourced marketing and lead generation department.
We welcome your feedback. Feel free to leave your comments below or you can share this post using the share buttons below. To learn more about the FOUR WAYS TO RETAIN BLOG READERS you can visit the Echogravity Blog
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