Internet Marketing Techniques You Think Are Great But Actually Suck

In a recent article Bryan Clark is qouted saying that

Most of the marketers I see online make me shake my head in disbelief. I can’t believe that some of the biggest and brightest names in the internet marketing industry can be so naïve when it comes to internet marketing techniques in the twenty-first century”

He goes on to say that;

Marketing – much like the internet itself – is always changing. You can’t take a technique that you learned five years ago, implement it, and expect the same success you had when marketers first learned about it. That’s not to say five year old techniques don’t work, but it certainly isn’t as effective as it was then.

The problem is, all but the very best internet marketers are refusing to evolve. They’re selling tired products, using the same gimmicks, and even marketing the products the same way that you would several years ago.

This is the age of social marketing. The marketers that build a name for themselves over the next five years are those that are actively engaged with their audience. They aren’t “selling” products, they are solving problems

Bryan goes on to say that he can’t believe the things marketers are doing wrong and he really is pretty harsh on some of the biggest marketers…

The Hard Sell Is Dead. Stop pitching products as if I were the last person on earth. If I want to buy your product, it’s going to be because it fits a need, or sells me on a goal that I may express publicly, or hold somewhere deep in the recesses of my own mind

Those that still try the hard sell on the masses, who are faced with multiple buying decisions daily, are missing the point. You can’t pressure someone in the digital world. There are simply too many options. Although this isn’t completely ineffective, you’ll continue to see its effectiveness drop as those pesky millennials reach consumer status.

Your Email List Sucks I still maintain the importance of having an email list, but the way most marketers use it is beyond awful. Either provide me enough value in every post that I don’t want to unsubscribe, or don’t bother me until you have something of value to give me.

One of the best email marketers I’ve ever run into was Russel Brunson. Russel doesn’t bother me often, and his mailings aren’t full of fluff. It’s an exciting headline, a short snippet of copy, and then a link that allows me to continue reading, or move on to my next email. If you aren’t on Russel Brunson’s email list, it’s time to educate yourself.

Bryan mention that you should Stop With The False Promises

I don’t care about your friend that “made $6,000 in one day using this magical Google technique.”

Skip the spam bin by skipping the hype when pitching me. Tell me how it helps me, and then send me somewhere that I can find out more. Don’t send me a 750 word sales letter via email. I don’t care, and more often than not – even if it’s a good product – I’ll never click through to find out what the product is you are pitching to me.

he goes on to say that you should

Quit Beating A Dead Horse The methods of internet marketing technieques is always growing, and always changing. It’s only natural that some things that made us tons of money a few years ago are beginning to fizzle out now. I’ll give you an example. Just this week, I received an email from a guy that I formerly considered a top marketer. Sadly, he was pitching a product on a topic that we’ve all known for some time to be dwindling at best, and completely dead at worst. The topic? Article marketing using directories.

With the Panda’s recent updates you will need to change your internet marketing techniques, this old approach is only going to work on your simplest keywords without much competition from others. For those bigger campaigns, you’re better off spending your time trying to invent a time machine so that you can go back in time and invest in Google or Yahoo.

Bryan offers a few key insights when work your internet marketing techniques.

Now it takes actual work and discipline to build a top-notch site Quit trying to sell products with old material and forced Urgency Is For Suckers What You Can Do Differently Be honest. Be genuine, and have faith in your products If the world needs your product, you won’t have to beg them to buy it. You don’t have to offer additional bonuses to give the false impression of value. You don’t have to create a “buy now” mentality. Good products are, for lack of a better term, good products. These products have value, and this value sells itself. That’s not to say you don’t need to give your customers a little nudge every now and then, but you certainly don’t need to wear a polyester suit and wear the persona of the used car salesman.

Create quality products and engage your audience. They’ll tell you what they want. Deliver that, and you have a customer for life. Simple. Right?

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About Bryan Clark

Bryan Clark is a professional writer, blog editor, shares on internet marketing techniques and evangelist. He has contributed to leading news properties and blogs in tech, entrepreneurship, finance, and the digital lifestyle. Bryan has earned features on Problogger, Entrepreneurs-Journey and USA Today. Bryan works with Growth Partner, a venture fund and startup platform for web businesses.

Internet Marketing Techniques You Think Are Great But Actually Suck

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